Business Class: The Series brings you real-life lessons from real-life entrepreneurs, to help you navigate the demands of running a business. Understand a broad range of business topics and skills, from digital marketing and budgeting to strategy and leadership. Recognise the challenges entrepreneurs face running their companies and learn what successful businesses are made of.
Balancing Customer Acquisition Cost vs Lifetime Value
Summary
Learn why the ratio between your Customer Acquisition Cost (CAC) and Customer Lifetime Value (LTV) is key to developing winning marketing strategies.
Published: 13 December 2021
Updated: 19 August 2024
