Iconic ice cream brand Ben & Jerry’s keeps its business grounded in fairness and helping the world – from the ingredients they source and the people who make them to partnering with nonprofits and banks that benefit local communities. Whether you’re serving up scoops or rooting down the rudiments of your company, a solid connection to your brand’s values can help guide every business decision.
Hear how founders Ben Cohen and Jerry Greenfield work hard to make the world a little sweeter. Watch Business Class Episode 3, "The Grind" now.