For Alli Webb, co-founder of Los Angeles-based Drybar and Squeeze, branding is much more than a logo: it’s the full experience of how customers interact with a company. By finding a way to stand out, Drybar flipped the salon industry on its head, keeping Alli’s sunny personality at its roots. Hear how she built two brands that felt memorable and meaningful to keep customers feeling good.
For more of Alli’s story, watch Business Class Episode 4, "Always On".