Rebecca Hessel Cohen, founder and creative director of lifestyle brand LoveShackFancy, says social media can be a key resource for understanding customers’ evolving needs and thoughts. Pictures and videos of not just the products – but the process behind them – help the team connect authentically to its audience. Hear how Rebecca leverages social media to respond and learn directly from customers.
Rebecca Hessel Cohen on social media marketing
Summary
Hear how Rebecca Hessel Cohen, founder and creative director of LoveShackFancy, leverages social media to respond and learn directly from customers.
Published: 22 August 2024
