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The No.1 Secret to Business Success

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American Express
Summary

If you're not clear on who you are and what you stand for, how can you expect others to be? Here's a look at the power of you.

      Is it an infinite pot of money? Hiring the best talent in the market? Perhaps it's nailing that landmark deal with a household name? No, says Kuumba Nia, a personal development coach and author. The number one secret to business success is your energy. And she doesn't mean the kind of energy you get from a cup of coffee. 

      Clarity is key: know yourself

      Self-awareness is paramount for business success, says Kummba. This means understanding who you are and what you stand for, what your purpose is and what makes you feel good. Whether it's listening to music or spending time with loved ones, managing your energy will ensure you feel great and can give more to your business. 

      'All the most successful people take the time to manage their energy' Kummba says. 'When you feel bad about yourself, everything else is down - your responsibility to yourself, is always to choose you.’ When you are clear about who you are, everyone else will be too, she says.

      You are in charge

      Sometimes you can feel stuck between a rock and hard place, with a challenging client or customer. In these situations, it’s important to remember that you have the power of choice. ‘If you can be bought, you can be sold,’ Kuumba says. Never forget that you have the freedom to choose who you want to work with, so decide what your boundaries are and stick to them. By understanding your own values, you will attract people who share those values.

      Key Takeaways

      • Take time to understand yourself, what makes you ticks, your purpose and your values.
      • Keep your energy high by doing what makes you feel good.
      • You always have a choice. Know what you are and are not prepared to do.
      • When you understand and act on your values, you attract people who share those values.

      Published: 13 August 2019

      Updated: 04 May 2023

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