According to research, only 5% of U.S. mid-sized firms currently export1. With 95% of the world’s buyers located outside of the U.S., this represents enormous growth potential for companies that are focused on domestic sales. What if exporting wasn’t as risky as rumored or as difficult to get started? Exporting is far more feasible than most businesses realize. This guide was created to help address common misperceptions and highlight often overlooked opportunities for middle market companies that are considering exporting or looking to expand their exporting efforts.
1Dun & Bradstreet research with American Express
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