Going Green: Trends Among Businesses, Consumers

While the economy seems to have an impact on both consumer and venture capital investment in green products and technologies, many companies are still moving toward greater sustainability—which is good news. Because though some consumers are opting for affordability over eco-friendly, they still look favorably at companies that adopt sustainable practices. Click to expand the infographic below for a look at recent trends among companies, customers and investors when it comes to going green.