Topics
Managing Money  >
Getting Customers  >
Building Your Team  >
Planning for Growth  >
Videos
Explainer Videos  >
Educational Shorts  >
Small Business Stories  >
American Express Business Class Logo

Customer Relations

Customers deserve more than a successful transaction. From engaging with clients online to getting feedback on your products, read up on how to keep customer service and customer relations at the forefront of your business.

    •  American Express Membership Guide: Backing Your Business, Backing You

      Customer Engagement

      American Express Membership Guide: Backing Your Business, Backing You
      Business Card Members can unlock offers while experiencing the full value of American Express® Membership. From innovative products and premium benefits to limited-time Member Week offers, Amex Business Card Membership provides the resources, rewards¹, and powerful backing to help business owners and corporate leaders succeed and scale.
      Read Article

      Customer Engagement

      American Express Membership Guide: Backing Your Business, Backing You
      Business Card Members can unlock offers while experiencing the full value of American Express® Membership. From innovative products and premium benefits to limited-time Member Week offers, Amex Business Card Membership provides the resources, rewards¹, and powerful backing to help business owners and corporate leaders succeed and scale.

      Read Article

       American Express Membership Guide: Backing Your Business, Backing You
    • Julie Pauly, The Able Baker, Maplewood, NJ

      Customer Engagement

      Julie Pauly, The Able Baker, Maplewood, NJ
      Amex partner and small-business owner Julie Pauly turned a passion for home baking into a bustling storefront that doubles as a community meeting place in Maplewood, NJ.
      Watch Video

      Customer Engagement

      Julie Pauly, The Able Baker, Maplewood, NJ
      Amex partner and small-business owner Julie Pauly turned a passion for home baking into a bustling storefront that doubles as a community meeting place in Maplewood, NJ.

      Watch Video

      Julie Pauly, The Able Baker, Maplewood, NJ
    • Kris Hartner and Marisa Hird, Naperville Running Company, Naperville, IL

      Customer Engagement

      Kris Hartner and Marisa Hird, Naperville Running Company, Naperville, IL
      A running store in Naperville, Illinois celebrates its community with fun runs that lead to foot traffic.
      Read Article

      Customer Engagement

      Kris Hartner and Marisa Hird, Naperville Running Company, Naperville, IL
      A running store in Naperville, Illinois celebrates its community with fun runs that lead to foot traffic.

      Read Article

      Kris Hartner and Marisa Hird, Naperville Running Company, Naperville, IL
    Related Content
    Customer Engagement
    Pixie Windsor, Miss Pixie’s, Washington, D.C.
    Pixie Windsor | American Express Business Class Freelance Contributor
    Customer Engagement
    Shanesa Fath, Chandeliers + Tulips, Agoura Hills, CA
    Shanesa Fath | American Express Business Class Freelance Contributor
    Customer Engagement
    Karen Barwick, Boomerang Toys, New York, NY
    Karen Barwick | American Express Business Class Freelance Contributor
    Pascal and Daneen Lewis, Harlem Wine Gallery, New York, NY
    Michael Senyszyn | American Express Business Class Contributor
    Jeri Kay Thomas and Kelly Blazo, 2 Dandelions Bookshop, Brighton, MI
    Jeri Kay Thomas and Kelly Blazo | American Express Business Class Freelance Contributors
    Alex Magruder and Julia Schnabel, The Little, East Hampton, NY
    Alex Magruder and Julia Schnabel | American Express Business Class Freelance Contributors
    Maria Christie, Christie’s Seafood & Steaks, Houston, TX
    Maria Christie | American Express Business Class Freelance Contributor
    Paul Nasrani, Adirondack Creamery, Boonville, NY
    Paul Nasrani | American Express Business Class Freelance Contributor
    Kenny Okagaki, Chameleon Vintage, San Francisco, CA
    Michael Senyszyn | American Express Business Class Contributor
    Patrick and Fanny Panella, Chez Nous, Charleston, SC
    Michael Senyszyn | American Express Business Class Contributor
    Chrissy Cook, MADE Jewelry, West Reading, PA
    Chrissy Cook | American Express Business Class Freelance Contributor
    Maritza Abreu, Pisqueya, New York, NY
    Maritza Abreu | American Express Business Class Freelance Contributor
    Jackson Connery, House of Brunch, Spokane, WA
    Jackson Connery | American Express Business Class Freelance Contributor
    How to Get Your Small Business Verified Online
    Amber Anderson | American Express Business Class Freelance Contributor
    Shop Small®: What's in It for the Customer?
    Geoff Williams | American Express Business Class Freelance Contributor
    Using Small Business Saturday® to Build Customer Relationships and Deliver Recurring Sales
    E. Napoletano | American Express Business Class Freelance Contributor
    How to Engage With Online Communities
    Amber Anderson | American Express Business Class Freelance Contributor
    How Your Small Business Can Partner With Local Organizations
    Julie Bawden-Davis | American Express Business Class Freelance Contributor
    Coupons and Sales: How to Leverage Discounts All Year Long
    Julie Bawden-Davis | American Express Business Class Freelance Contributor
    How to Attract Multi-Generational Shoppers
    Katie Morell | American Express Business Class Freelance Contributor
    Worth the Wait: Creating Lasting Value in Professional Service Engagements
    Eric Watkins
    The Value of a Year end Marketing Review
    Amber Anderson | American Express Business Class Freelance Contributor
    5 Key Learnings from the Tote + Pears Rebrand
    Amber Anderson | American Express Business Class Freelance Contributor
    Navigating the Decision for a Main Street Business Storefront
    Geoff Williams | American Express Business Class Freelance Contributor
    The Marketing Mix: The Hidden Value of a Re-engagement Campaign
    Amber Anderson | American Express Business Class Freelance Contributor
    Creating a Better Holiday Retail Experience for Neurodiverse Children
    Blythe Copeland
    Retail Entrepreneurs: Should You Open a Storefront or Go Online Only
    Katie Morell | American Express Business Class Freelance Contributor
    Report: Online Commerce Pricing Among Top 2024 Priorities for Small Retailers
    Katie Morell | American Express Business Class Freelance Contributor
    Holiday Season Retail Rush: My Crash Course in Making the Most of It
    Amber Anderson | American Express Business Class Freelance Contributor
    10 Event Marketing Ideas to Attract Awareness For Your Business
    Vivian Wagner
    Which Client Engagement Skills Can Help Your Team Boost Sales?
    Amy Sklar | American Express Business Class Freelance Contributor
    The Third Ear: A Powerful Tool To Becoming A Better Listener
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    7 Ways to Boost Your Powers of Persuasion
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    How to Identify, Attract and Keep Your Ideal Customer
    Barry Moltz | American Express Business Class Freelance Contributor
    Customer Lifetime Value: How to Calculate It & Why It’s Important
    12 Things Every Marketing Plan Should Include
    Amber Anderson | American Express Business Class Freelance Contributor
    Fashion Forward: How Super Smalls Grew Into Success
    Katie Morell | American Express Business Class Freelance Contributor
    What’s Old Is New: How Unique Vintage Turned Into a Booming Online Business
    Kate Silver
    Customer Service Skills: Emotional Intelligence for Stronger Connections
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    6 Techniques to Help Let Go of Your Ego at Work
    Julie Rains
    The Art of Customer Appreciation: 7 Strategies to Build Customer Loyalty
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    The Most Effective Customer Acquisition Strategies
    Adrian James
    How to Deliver an Engaging Product Demo
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    How to Structure a Knockout Presentation
    Bruna Martinuzzi | American Express Business Class Freelance Contributor
    Government Contracts: 5 Tips for Writing Winning Proposals
    Rodika Tollefson | American Express Business Class Freelance Contributor
    5 Tips for Responding Positively to Negative Online Comments
    Vivian Wagner
    5 Reasons Why You Need an Email Newsletter
    Amber Anderson | American Express Business Class Freelance Contributor

    Related Topics

    Customer Engagement
    10 Tips for How to Tell Your Story
    6 Examples of Great Customer Service
    Lessons from Small Business Saturday Pros
    Customer Feedback
    More in the Store: How Your Customers Think and Feel Beyond the Product
    How to Increase Your Customer Lifetime Value
    Could Your Best Customer Be Your Next Employee?
    Finding New Customers
    Customer Lifetime Value: How to Calculate It & Why It’s Important
    How to Attract New Customers
    How Your Small Business Can Partner With Local Organizations