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How to Plan for Setbacks

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American Express
Summary
Preparing for the worst may give your business an edge.

      Heather Marie, CEO and co-founder of Shoppable, encourages aspiring entrepreneurs to prepare for worst-case scenarios, like running out of money or running into a string of “no’s.” By embracing these roadblocks, Marie suggests business owners are better positioned to see their ideas succeed.

      Published: September 15, 2017

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