Perennials: Who Are They and Why Should You Market to Them?

You’ve probably heard the terms millennial, Gen X-er and Baby boomer because that’s how companies typically divide up their customers. Those labels didn’t make sense for one entrepreneur because once she passed a certain age, she only got ads geared to an older audience, and that’s not what she was looking for. As a result, she coined a new phrase that has made headlines around the world.