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Stick to Your Interests

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American Express
Summary
How your hobbies may lead to your next business idea.

      Jeni Britton Bauer, founder of Jeni's Splendid Ice Cream, says interests lead to passions, and passions lead to great businesses. Because of that, Bauer encourages entrepreneurs to study things that excite them as they determine their next ventures.

      Published: October 11, 2017

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